Observe the presentation we saw in class, showing some samples of graphic ads and discuss:
- characteristics in common
- target audience
- advertising techniques used
- expected effect on audience
- your reaction to the one you like MOST / LEAST
6.5.10
6.5.10
Hi everyone! Here goes the link for our commercial for the "Rolling Flowerpot". It´s really funny because in fact the product really exists and it IS very practical. We hope you enjoy it, Agystín, Federico & Nicolás. (Sorry about hte music, but we couldn´t mix the voices with the song)
http://www.youtube.com/watch?v=g1yhtDM8U5U
13.5.10
Hello miss
They all have the same characteristic because they main porpouse is to awareness the society about the social problems we have and the environmental problems; and the target is the society.
The techniques used by most of them are:
- Psychological control
- Plain Folks
- Technical Tricks
- Gender Roles
The expected reaction on audience is to make them fell shocked and to cause them distress of what they are looking.
The one I liked more was the number 4 because it show a situation that is true in our country and around the world because many women are abused by men and they don't say anything because of the fear they have.
13.5.10
Hi miss.
► What they have in common these ads is that they are all for making society aware.
►The target audience are all of us.
►The techniques that are use are: phisycal control, plain folks, technical tricks and gender roles.
►The expect effect would be to cause awareness in society
on the social and environmental problems.
►The one wich i like most was number 3, because it was the most shocking, is a situation that is always present(verbal abuse), although one does not believe that it affects people's mental health.
Alvaro Padilla
13.5.10
In these graphic ads we can see that are the same because they try to report the abuse to a person, animals and the enviorment.An other thing is thaht this ads are not selling a prodect, they are trying to inform aboutwhat happend in the world and sometimes we do not realized.
The one that ,ost caught my attention is the one that the woman is hitted and the man is silent with his arm,we didnt experience this type of thing so what the goverment what try to do is to inform and to value our life.
13.5.10
CHARACTERISTICS IN COMMON
o They are all non-competitive propagandas.
o They apeal to people emotions.
o They don´t have so many words but express a lot more by images.
The one i like more was yhe one of the industries because of the technical tricks and because it make me rethink about the environment and what would hapen to us in fifty years if we keep contaminating.
13.5.10
1)
o target: everyone with grandfather and grandmother.
o techniques:
fears: lonlines.
regular folks.
double meaning: she seems to be weaving but what she is really doing is a rope to hang herself.
technical tricks: the rope.
o expected effect on audience: people should care more about their grandpas because of the image and becuase of the fear it may create on people.
2)
o target: everyone.
o techniques:
technical tricks: the draws all around the house.
plain folks.
metaphor: they see the house like a prison as they can´t go out of poverty.
o expected effect on audience: help poor people and meke them feel and know that they CAN go out of poverty and overcome it.
3)
o traget: women that are abused by their husbands and people that know abuot cases like this.
o techniques:
technical tricks: the hand that comes out from the man mouth and hits the woman.
plain folks.
metaphor: they compare verbal abuse with phisical abuse and that both are dangerous.
fears: of being abuse and of telling the truth and be more abused than before.
o expected effect on audience: shocked because of the picture and react in front of cases like this, do not stay quite.
4)
o target: women being abused and don´t denounce or tell someone about it.
o techniques:
tchnical tricks: teh woman in the picture is of a man.
fears: of denounce phisical abuse.
plain folks.
urgency: when it says call to this number ...
o expected effect on audience: help friends with tah problem or take courage and denounce the preson who abuse phisicly of you.
5)
o target: everyone.
o techniques:
technical tricks: teh animal of teh picture is form by grabage.
fears. of the world ending and the planet contamination.
o expected effect on audience: shocked people and expect them to take care of the enviorment.
6)
o target: eceryone.
o techniques:
technical tricks: the industries are inverted.
apeals to our fear of the world going down because of the global warming.
o expected effect on audience: to react and help with recycling and so stop industralization.
7)
o target: both are for everyone.
1. techniques:
technical tricks.
shock people.
aware people of economic crisis.
2. techniques:
technical tricks.
apeal to fears of changing.
o expected effect on people: to reconsider the world situation.
8)
o target: for drivers and everyone.
o both techniques:
technical tricks.
apeal to the fear of dying in a car accident.
1. shows a hears with a sticker of “baby on board” tha means a baby died in a car accident.
2. shows an x-ray with a nearly buckled belt and the torax of someone that means taha he/she died but almost survives.
9)
o target: young people.
o techniques:
technical tricks.
fears of being hit by a car while crossing the street distracted.
o expected effect on audience: pay more attention ahile crossing the streets.
10)
o target: everyone specially circus owner and circus audience.
o techniques:
technical tricks.
uses animals( a sad monkey to cause grief).
the jail represents that the circus abuse animals and enclose them as a prisson for humans.
11)
o target: young girls.
o techniques:
technical tricks.
plain folks.
steriotypes: bandwagon( evryone has to be like that becuase it´s fashion)
o expected effect on audience: young people (girls) to react and prevent tha kind of desease.
12)
o target: smoking parents.
o techniques:
technical tricks.
plain folks.
metaphor: compares the smoke tha form a halo up in the childrens head and her death because of that.
o expected effect on audience: parents who somke to stop doing it in fron of their children.
13)
o traget: people who drink.
o techniques:
technical tricks(colours effect).
plain folks.
comparisson between a gun and a bottle.
o expected effect on audience: alcoholics or people who drinks to have control witth it because it can be as dangerous as a gun.
13.5.10
All these graphic ads are non-competitive ones because they work with a lot of imagination and creativity to make you realize that there are certain human attitudes we must change for our own good, which are related to road safety, environment, relationships with others and eating disorders. They are not intersted in selling something, they olny want to win you to certain view and to sway your opinion, and most of them show truthful messages. However, to get what they want the are unconsciosly biased, reason for what they are very manipulative. Thats why they are advertisements.
The target audience would be people in general, but I think adults are emphasized because they all make us realize which is the image, the education and the world being left to future generations.
One of the techniques they most use is the psycological control, because they are all based on human fears and problems, like poberty, abuses, violence, eating disorders, etc. and they capitalize on these fears to make them unwanted for us, giving a way to the change of attitude. Another technique being used would be the gender roles. For example, when women are shown as stereotypes of weakness and vulnerability, what makes them target of violence.
For me these advertisements are very effective, and actually will have the expected effect on the audience as they have been so well worked. They are powerful because they are so figrative, that their implicit messages are left very clearly.
The one I found more impressive is the first one; but I doesn´t like it because it is nice... it´s because it´s very shocking, but truthful. The more indiferent and careless we turn to old people, like grandparents, the more damage we make to them, and I´m not talkking about physical damage, but letting them live alone and without love and sympathy is even worse than killing them. They diserve our respect, and we are responsibles for them because of what they have already done for us.
16.5.10
7) Here they are two ads.
a) The first one shows a person who suffers malnutrition.
Target audience: people who can avoid malnutrition.
Techniques used: technical tricks and psychological control.
Expected effect: is to avoid and prevent starving in the world because of the economic crisis. This would divide the society.
b) Here we see a man with a fish face.
Target audience: everyone.
Techniques used: technical tricks and psychological control.
Expected effect: to stop changing the climate until it starts to change you.
8) We can see a chest radiograph with a seat belt as the spinal column and a funeral car with a decal saying baby on board.
Target audience: drivers of all age.
Techniques used: technical tricks and psychological control.
Expected effect: is to concern divers to be careful while driving, using the seat belt and using correctly the baby seat. This will prevent horrible accidents.
9) Here we see a young girl dead in the street who is lined chalked around her body by her music player’s auricular.
Target audience: pedestrians.
Techniques used: technical tricks and psychological control.
Expected effect: to warn pedestrians of being careful and attentive when they cross a street or while walking.
10) In this ad there is a monkey made-up as a clown.
Target audience: everyone.
Techniques used: technical controls and psychological control.
Expected effect: is to concern people that some persons use animals for entertainment and this is against their natural life. So it is bad for the animals. We must protect animals.
11)In this two ads we see the “prototype” of woman society requires now a days.
Target audience: women, especially young women.
Techniques used: technical tricks, psychological control.
Expected effect: Is to show young woman that this is a bad and not healthy prototype. That you should accept you for who you are naturally and you mustn’t stop eating.
12) Here we see a little girl with a smoky halo above her head. The smoke become from a cigarette.
Target audience: parents who smoke.
Techniques used: technical tricks and psychological control.
Expected effect: is to concern parents that smoke that their children are affected too with the cigarette’s smoke. And that would be dangerous for their health so they must avoid not only smoking but doing it in front of their children.
13) In this as there is a male head with a wine bottle aiming it like a gun.
Target audience: drivers.
Techniques used: psychological control and technical tricks.
Expected effect: is to prevent people to drink if they have to drive their cars later. If you drink you shouldn’t drive.
Witch I liked the most was ad nº 12. I liked very much the technical tricks and the creativity of the advertiser. You can see how with simple things and not anything of another world you can make an excellent ad like this one. And I think it is so true what is says that it really concerns you about the negative effects of this addiction, smoking.
16.5.10
Graphics Ads
The principal characteristic these thirteen ads have is that they are non-commercial and nonprofit ads and all of them are graphics ads.
1) In this ad we see a sad and old woman weaving a rope with a knot at its end.
Target audience: everyone.
Techniques used: technical tricks (shades, exaggerated images - rope, colors), psychological control like fear of rejection and loneliness trying to show us how old age people feel.
Expected effect: we should pay more attention to older people that they usually feel lonely and excluded and this sometimes would make older people want to suicide.
2) In this ad we see a woman with her son. They live in a very poor house that has line drawings all over it.
Target audience: everyone but especially people who can help poor people.
Techniques used: technical tricks (dark colors, shades), psychological control (fears).
Expected effect: is to open our eyes and see that there is poor people living in the world and they have no rights to live in the way they do. They don’t have to feel that living is a punishment. So we must help them.
3) We see a man yelling to a woman and in his mouth there is a man hand witch awkwardly grabs the woman’s face.
Target audience: woman who suffers verbal abuse.
Techniques used: technical tricks (dark colors, exaggerated images), psychological control (fears)
Expected effect: is to inform women that verbal abuse is equally offensive and insulting as physical abuse. So if you live with a man who insults your person you must denounce him.
4) In this ad we see a woman with half of her face hurt and she is being silenced by a male hand.
Target audience: physical abuse woman.
Techniques used: technical tricks and psychological control.
Expected effect: is to encourage physical abuse woman to denounce the abuser and not to keep quiet.
5) Here we see a deer made of trash and rubbish.
Target audience: everyone.
Techniques used: technical tricks and psychological control.
Expected effect: is for people to take care about nature because pollution is increasing more and more every day. We must stop polluting the world.
6) In this ad we see a little boat in a river being contaminated by big industries above it.
Target audience: north and South American people.
Techniques used: technical tricks.
Expected effect: is to concern people about the pollution that industrial potencies have in the world and how it affects the countries next to them.
16.5.10
Graphic ads:
The characteristics in common between this twelve ads are that all are non competitive, they want to call our attention by showing things that actually happen in our society like violence between married people, older people suicide,recycle,verbal abuse, pollution, poverty, the protection of animals, not drinking when we are going to drive, the stereotype of womens, and other things that we should changed in our attitude and this ads want to cause that reaction on us.
I think this ads are for evryone because anyone of us is influenced with this advertisements, but they are mostly for adults.
The advertising techniques they use are regular floks because they want us to think that thnigs like that could happen to anyone of us. Another technique this ads use is phycological control because they use fears like loneliness in the firtst picture pain in the second and third.
This ads also use gender roles in the 11th ad they show the female stereotype and in the other hand a very thin teenage who thinks that she has to be thinner.
I think this ads wants to shock us and to think about our lives for example in older people or in puttin on the security belt, in pollution, not to drink alcohol when we are going to drive, etc. They want us to re- think what we are doing in our every day life and to change some thing so as to change for a better life.
The one I like most is 4th one, is the one that the woman is heart by his hustband and he says her not to say nothing, it calls my attention because now a days that happens in the society and is a very serious problem, that ad really shocked me.
In the other hand the ad that i like least is the 5th one, its about natural recicle, i dont like it because it doesnt call my attention at all, i know recicle is a very big problem now a days but this ad is the one i like least between all the others.
17.5.10
Hi miss cecilia im ricardo i dont have a google account so i decided to send it to from here
in both commerials the PURPOSE is to show how vulnerable are we while are driving, is to make you more responsable.in the first one the first one is focusin the use of the seat belt and in the second one not to drive fast.
The EFFECTIVENESS in both advertisments is very good.showing th fact of what means cars driving in different ways both are very effective.
ADVERTISING TECHNIQUES:
in the two ads its used regular folks and technical tricks (the music is very important in both because it accompanies very well the situation of the video)
also its used psychological controls (it shows pain ad suffer)
both commercials have the same reaccion in the audience but in different ways.they differ in the way how it is shown.
the first one is only a sham of an accident and the second one is more directly,more real.
in my point of view both commercials are very efficiently in different ways
17.5.10
Im ricardo again:
CHARACTERISTICS IN COMMON:
they are all great graphic ads that mix an image whit a little text
TARGET AUDIENCE:
some of them are refer to people who is interest in the environment others to the violence ,to driving and also to to vices
ADVERTISING TECHNIQUES USED:
they use psychological control, technical tricks and gender roles.
EXPECTED EFFECT ON AUDIENCE:
all of them want to change an actitud of the society or to change a point of view of it,they dont wont to sell,the purpose is to make concious.
REACTION TO TE ONE YOU LIKE MOST/LEAST:
the one i like least is the first one because i really dont understand it
and the one i like more is the one abaut smoke.that says "children of parents who smoke get to heaven earlier".its completely true,its shocking to know that and parents of children continue smoking,the image is perfect.
18.5.10
Wow! you´re such hard-working bloggers! Feel free to dis/agree with your keypals. Interaction and discussion over ideas and impressions is welcome!!! ;)
17.6.10
hi teacher
all the ads have lots of characteristic in common because they want us to know about the social problems like smoking, the nature, the violence, etc..
the target audience is to all people
the techniques they use are psychological control, technical tricks and gender roles.
they want us to take conscious this problems and to take a solution
the one that i most like is the on of the carbelt because it is very impresibe. Pablo Palacio (i dont have acount)